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Global Marketing

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ISBN-10: 0133545008

ISBN-13: 9780133545005

Edition: 8th 2015

Authors: Warren J. Keegan, Mark C. Green

List price: $279.40
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Description:

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better…    
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Book details

List price: $279.40
Edition: 8th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/7/2014
Binding: Paperback
Pages: 608
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.816
Language: English