Skip to content

Advertising and IMC Principles and Practice

Spend $50 to get a free DVD!

ISBN-10: 0133506886

ISBN-13: 9780133506884

Edition: 10th 2015

Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells

List price: $306.65
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and…    
Customers also bought

Book details

List price: $306.65
Edition: 10th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/7/2014
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.674
Language: English

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University.…