Consumer Behavior: Buying, Having, and Being, Student Value Edition

Name: Consumer Behavior: Buying, Having, and Being, Student Value Edition
Price: 197.63 USD
Availability: InStock
ISBN: 9780133451153

ISBN-10: 0133451151

ISBN-13: 9780133451153

Edition: 2014

Authors: Michael R. Solomon

List price: $148.60

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Description:

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how:Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Keep your Course Current and Relevant: New…

Book details

List price: $148.60
Copyright year: 2014
Publisher: Pearson College Div
Binding: Cloth Text
Pages: 608
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.486
Language: English