Consumer Behavior: Buying, Having, and Being, Student Value Edition
List price: $148.60
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Description: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how:Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of: 0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $148.60
Copyright year: 2014
Publisher: Pearson College Div
Binding: Cloth Text
Size: 8.25" wide x 10.50" long x 0.75" tall