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Modeling Techniques in Predictive Analytics Business Problems and Solutions with R

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ISBN-10: 0133412938

ISBN-13: 9780133412932

Edition: 2014

Authors: Thomas W. Miller

List price: $79.99
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Today, successful firms compete and win based on analytics. Modeling Techniques in Predictive Analytics brings together all the concepts, techniques, and R code you need to excel in any role involving analytics. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, Web and text analytics, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and even spatio-temporal data. For…    
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Book details

List price: $79.99
Copyright year: 2014
Publisher: Pearson Education
Publication date: 8/29/2013
Binding: Hardcover
Pages: 348
Size: 9.00" wide x 10.00" long x 1.00" tall
Weight: 1.628
Language: English

Analytics and Data Science
Advertising and Promotion
Preference and Choice
Market Basket Analysis
Economic Data Analysis
Operations Management
Text Analytics
Sentiment Analysis
Sports Analytics
Brand and Price
Spatial Data Analysis
The Big Little Data Game
There's a Pack' for That
Recommender Systems
Product Positioning
Segmentation and Target Marketing
Finance and Risk Analytics
Social Network Analysis
Code and Utilities