Marketing Channel Strategy An Omni-Channel Approach

Name: Marketing Channel Strategy An Omni-Channel Approach
Price: 67.65 USD
Availability: InStock
ISBN: 9780133357080

ISBN-10: 0133357082

ISBN-13: 9780133357080

Edition: 8th 2015 (Revised)

Authors: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Erin Anderson

List price: $195.00

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Description:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience--for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a…

Book details

List price: $195.00
Edition: 8th
Copyright year: 2015
Publisher: Routledge
Publication date: 9/9/2016
Binding: Paperback
Pages: 496
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English