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Framework for Applying Analytics in Healthcare What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports

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ISBN-10: 0133353745

ISBN-13: 9780133353747

Edition: 2013

Authors: Dwight McNeill

List price: $69.99
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Description:

InA Framework for Applying Analytics in Healthcare, Dwight McNeill brings together best practices and actionable lessons first learned in retail, finance, politics, and beyond — and shows exactly how to adapt and apply them in healthcare. Writing for analysts, operations specialists, and managers throughout healthcare and related fields, McNeill demonstrates how to use analytics to: address inefficiencies; poor population health outcomes; affordability; disparities; access to insurance; lack of customer centricity; and other problems; reduce the cost of managing information as you make it far more useful to the entire organization.  The book also explains how to go beyond “big data” to the right data; from indicators to outcomes; from providing answers to asking the right questions; gain value from techniques including predictive analytics, micro-segmentation, social media engagement, and lifetime customer value; and optimize strategy by linking it more tightly to evidence and reality.
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Book details

List price: $69.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 6/18/2013
Binding: Hardcover
Pages: 300
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

Overview
Introduction
Analytics Innovations
Discovery of Healthcare Adaptations
Putting Ideas into Action
Healthcare
Introduction
The Healthcare Industry Has a Unique Mission and Its Potential Contributions Are Great
The Healthcare Industry Has Major Challenges
Healthcare Is a Very Different Industry in Many Respects
Healthcare Is a Very Similar Business on Some of the Fundamentals
The Current and Future State of Health Analytics
Top-Ten List of Healthcare Analytics Challenges
Retail
Introduction
Industry Challenges
Industry Strengths
Analytics Sweet Spots
Conclusions
Politics (Presidential Election Campaigns)
Introduction
Industry Challenges
Industry Strengths
Analytics Sweet Spots
Conclusions
Banking
Introduction
Industry Challenges
Key Business Drivers and Strengths
Analytics Sweet Spots
Conclusions
Sports
Introduction and Industry Challenges
Key Business Drivers and Industry Strengths
Analytics Sweet Spots
Conclusions
The Top Healthcare Analytics Adaptations
Seven Adaptations
Observations Across the Adaptations
A Framework for Adopting Innovations
The Innovation Pathway
Innovation Adoption Factors Model
Adoption Domains and Factors
Case Study
Endnotes
Index