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Opting In Lessons in Social Business from a Fortune 500 Product Manager

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ISBN-10: 0133258939

ISBN-13: 9780133258936

Edition: 2013

Authors: Ed Brill

List price: $24.99
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Does social business work? At IBM, it has -- big time. Whether you're a manager, marketer, customer satisfaction expert, strategist, or CFO, this very personal book will show you what IBM did, what worked and what didn't, and what you can learn from it. IBM executive Ed Brill candidly shares the best practices, challenges, and results of IBM's social business transformation, and reveals what it did both for his business and his own career.Opting Inshows how IBM -- once a faceless conglomerate -- has created immense new value by putting 400,000 human faces directly into the market. Brill helps readers understand both the obstacles and opportunities associated with becoming a social business,…    
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Book details

List price: $24.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 1/15/2013
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English