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Marketing + New Mymarketinglab With Pearson Etext Access Card: An Introduction

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ISBN-10: 0133130630

ISBN-13: 9780133130638

Edition: 2012

Authors: Gary Armstrong, Philip Kotler

List price: $206.67
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This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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Book details

List price: $206.67
Copyright year: 2012
Publisher: Pearson College Div
Binding: Paperback
Pages: 672
Size: 8.50" wide x 10.60" long x 0.90" tall
Weight: 2.948
Language: English