Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
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Description: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $136.53
Copyright year: 2013
Publisher: Pearson College Div
Binding: Cloth Text
Size: 8.50" wide x 10.75" long x 0.50" tall
|The IMC Foundation|
|Integrated Marketing Communications|
|Corporate Image and Brand Management|
|The IMC Planning Process|
|IMC Advertising Tools|
|Advertising Design: Theoretical Frameworks and Types of Appeals|
|Advertising Design: Message Strategies and Executional Frameworks|
|IMC Media Tools|
|Traditional Media Channels|
|IMC Promotional Tools|
|Database and Direct Response Marketing and Personal Selling|
|Public Relations and Sponsorship Programs|
|IMC Ethics, Regulation, and Evaluation|
|Regulations and Ethical Concerns|
|Evaluating an Integrated Marketing Program|