Alan S. Hoffman is a Lecturer in City Planning in the School of Public Affairs at San Diego State University. A graduate of San Diego's Will C. Crawford High School, Alan holds a Bachelor's in Social Relations and Sociology from Cornell University, a Master's in Administration, Planning, and Social Policy from Harvard University, and a Master's in Urban Studies and Planning from MIT, where he was attached to the Center for Transportation Studies. Alan has consulted on urban planning and transportation issues all over the US and internationally. He is the author of a major study, published by the US Federal Transit Administration, on Advanced Network Planning for Bus Rapid Transit, where he… introduced the Quickway model to US audiences. He is also considered an expert in transit markets, particularly the issue of consumer choice, having conducted or been involved in numerous major market studies and having served on a panel on market segmentation in transit at the Transportation Research Board. He has helped develop long-range and short-range plans for cities across the US and around the world. Alan has additionally consulted to organizations such as the World Bank, the Inter-American Development Bank, and the US Agency for International Development, in addition to serving on the research faculty of the Harvard Business School and as an Assistant Professor of Public Management at the INCAE Business School in Central America.