Tourism The Business of Hospitality and Travel

Name: Tourism The Business of Hospitality and Travel
Price: 9.52 USD
Availability: InStock
ISBN: 9780133113532

ISBN-10: 0133113531

ISBN-13: 9780133113532

Edition: 5th 2014

Authors: Roy A. Cook, Joseph J. Marqua, Cathy H. C. Hsu

List price: $148.40

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Tourism: the Business of Hospitality and Travel, 2e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Book details

List price: $148.40
Edition: 5th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 7/18/2013
Binding: Hardcover
Pages: 408
Size: 8.75" wide x 11.25" long x 0.50" tall
Weight: 1.738
Language: English