| |
| |
| Acknowledgments | |
| |
| |
| About the Authors | |
| |
| |
| |
| The Role of Analysis in Business Management | |
| |
| |
| The Increasing Need for Effective Analysis | |
| |
| |
| Concluding Observations | |
| |
| |
| |
| The Analysis Process | |
| |
| |
| What Is Analysis? | |
| |
| |
| |
| BCG Growth/Share Portfolio Matrix | |
| |
| |
| Description and Purpose | |
| |
| |
| Link to the Experience Curve | |
| |
| |
| Link to the Product Life Cycle | |
| |
| |
| Combining die Experience Curve and Product Life Cycle | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Google as Viewed in a BCG Portfolio Planning Matrix | |
| |
| |
| |
| Competitor Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Chinese Mobile Phone Market | |
| |
| |
| |
| Driving Forces Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Driving Forces in the Digital Music Market | |
| |
| |
| |
| Financial Ratios and Statement Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Basic Concepts Underlying Financial Ratio and Statement Analysis (FRSA) | |
| |
| |
| Components of Financial Statements | |
| |
| |
| Assessing the Appropriateness of Ratios | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Activity or Efficiency Ratios | |
| |
| |
| Leverage or Solvency Analysis Ratios | |
| |
| |
| Liquidity Analysis Ratios | |
| |
| |
| Profitability Analysis Ratios | |
| |
| |
| Other Analysis Ratios: Capital Market or Shareholder Returns | |
| |
| |
| Methods of Ratio or Measure Comparison | |
| |
| |
| Consolidation and Segmented Analysis | |
| |
| |
| Case Study: FRSA of the Three Large North American Warehouse Clubs | |
| |
| |
| |
| Five Forces Industry Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Threat of New Entrants | |
| |
| |
| Bargaining Power of Suppliers | |
| |
| |
| Bargaining Power of Buyers | |
| |
| |
| Threat of Substitute Products or Services | |
| |
| |
| Degree of Rivalry� Among Existing Players | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Applying the Five Forces Model to the U.S. Passenger Airline Industry | |
| |
| |
| Case Study: Applying the Five Forces Model to the Global Pharmaceutical Industry | |
| |
| |
| |
| Issue Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Examples of Issue Analysis in Practice | |
| |
| |
| |
| Product Life Cycle Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Apple's Product Life Cycles and Growth Potential from the iPod to the iPad | |
| |
| |
| Endnotes | |
| |
| |
| |
| Scenario Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Methods for Generating Scenarios | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Dolt | |
| |
| |
| Case Study: Scenarios for Traditional and Emerging Forest Products Enterprises | |
| |
| |
| Endnotes | |
| |
| |
| |
| Macroenvironmental (STEEP/PEST) Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: STEEP Analysis of die Life and Death of Brands | |
| |
| |
| |
| SWOT Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Lockheed Martin Corporation | |
| |
| |
| Endnote | |
| |
| |
| |
| Value Chain Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Case Study: Value Chain Analysis of Walmart Stores | |
| |
| |
| |
| Win/Loss Analysis | |
| |
| |
| Description and Purpose | |
| |
| |
| Strengths | |
| |
| |
| Weaknesses | |
| |
| |
| How to Do It | |
| |
| |
| Win/Loss Case Study: Email Marketing Solutions | |
| |
| |
| Index | |