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Principles of Marketing

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ISBN-10: 0133084043

ISBN-13: 9780133084047

Edition: 15th 2014

Authors: Philip Kotler, Gary Armstrong

List price: $281.60
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MARKET: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. to help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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Book details

List price: $281.60
Edition: 15th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 1/9/2013
Binding: Hardcover
Pages: 720
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.828
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…    

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.