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Get up to Speed with Online Marketing How to Use Websites, Blogs, Social Networking and Much More

ISBN-10: 0133066274

ISBN-13: 9780133066272

Edition: 2012

Authors: Jon Reed

List price: $25.99
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Description:

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking.Get Up to Speed with Online Marketingshows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:Create a websiteGet found on GoogleGet your email marketing rightCreate content your market will value with blogs, podcasts, video and imagesPromote your business with social networking sites such as Facebook, LinkedIn and TwitterDevelop a coherent online marketing planManage your online marketing workloadMeasure your results
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Book details

List price: $25.99
Copyright year: 2012
Publisher: FT Press
Publication date: 5/8/2012
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.814
Language: English

Acknowledgements
About the author
Introduction
Get strategic
Online marketing 101
Your online marketing plan
Get online
Establish a web presence: How to build a website with no technical knowledge
Boost your search engine rankings: How to increase your visibility on Google
Engage with email: How to build an email list without annoying people
Get creative
Build a blog: How to build trust, reputation, and traffic
Podcast for profit: How to attract an audience of loyal listeners
Lights, camera, action!: How to produce online video on a budget
Show, don't tell: How to showcase your business on photo-sharing sites
Get out there
Build a community: How to choose and use social networks
Find fans on Facebook: How to harness the world's largest network
Create credibility on LinkedIn: How to take your business networking online
Tap into Twitter: How to use the power of the real-time Web to build a following
Jack into the Matrix: How to make real money in virtual worlds
Pass it on: How to be discovered on social bookmarking sites
Get help
Do you need a consultant?: How to find someone to help you achieve your vision
An A-Z of online marketing
Index