Better Business, Student Value Edition

Name: Better Business, Student Value Edition
Price: 10.54 USD
Availability: InStock
ISBN: 9780133059090

ISBN-10: 013305909X

ISBN-13: 9780133059090

Edition: 3rd 2014

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

List price: $157.60

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Description:

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts. 0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card PackagePackage consists of0133059049 / 9780133059045 Better Business0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business

Book details

List price: $157.60
Edition: 3rd
Copyright year: 2014
Publisher: Prentice Hall PTR
Publication date: 1/3/2013
Binding: Looseleaf - sheets only
Pages: 624
Size: 8.00" wide x 10.50" long x 1.00" tall
Weight: 2.442
Language: English




Looking At The Business Environment.



Business Basics



Economics and Banking



Ethics in Business



Business in a Global Economy



Business Law



Starting And Structuring A Business



Small Business and the Entrepreneur



Forms of Business Ownership



Constructing an Effective Business Plan



Managing A Business And Employees



Business Management and Organization



Motivation, Leadership, and Teamwork



Human Resource Management



Online Business and Technology



Production, Operations, and the Supply Chain



Business Communications



Principles Of Marketing



Marketing and Consumer behavior



Product Development and Pricing Strategies



Promotion and Distribution



Finding a Job



Principles Of Finance



Financing and Tracking Business Operations



Investment Opportunities in the Securities Market



Personal Finance


Appendix


Reference Notes


Glindex


Answer Key