International Business The New Realities

Name: International Business The New Realities
Price: 6.74 USD
Availability: InStock
ISBN: 9780132991261

ISBN-10: 0132991268

ISBN-13: 9780132991261

Edition: 3rd 2014

Authors: S. Tamer Cavusgil, Gary A. Knight, John R. Riesenberger

List price: $228.80

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Description:

An innovative text that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos. The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers. Note: This is the standalone book, if you want the book/access card order the ISBN below: 0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card PackagePackage…

Book details

List price: $228.80
Edition: 3rd
Copyright year: 2014
Publisher: Prentice Hall PTR
Publication date: 1/2/2013
Binding: Hardcover
Pages: 624
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.476
Language: English




Foundation Concepts



Introduction: What Is International Business?



Globalization of Markets and the Internationalization of the Firm



Organizational Participants That Make International Business Happen



The Environment Of International Business



The Cultural Environment of International Business



Ethics, Sustainability, and Corporate Social Responsibility in International Business



Theories of International Trade and Investment



Political and Legal Systems in National Environments



Government Intervention in International Business



Regional Economic Integration



Understanding Emerging Markets



The International Monetary and Financial Environment



Strategy And Opportunity Assessment



Strategy and Organization in the International Firm



Global Market Opportunity Assessment



Entering And Operating In International Markets



Exporting and Countertrade



Foreign Direct Investment and Collaborative Ventures



Licensing, Franchising, and Other Contractual Strategies



Global Sourcing



Functional Area Excellence



Marketing in the Global Firm



Human Resource Management in the Global Firm



Financial Management and Accounting in the Global Firm