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ISBN-10: 0132953447

ISBN-13: 9780132953443

Edition: 7th 2013 (Revised)

Authors: Judy Strauss, Raymond Frost

List price: $185.00
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Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.This edition reflects the disruption to the marketing field based on social media.
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Book details

List price: $185.00
Edition: 7th
Copyright year: 2013
Publisher: Routledge
Publication date: 7/11/2013
Binding: Paperback
Pages: 496
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.738
Language: English