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Acknowledgments | |
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About the Authors | |
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Preface | |
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The Method | |
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Define the Objectives and Identify Metrics | |
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Chapter Topic | |
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Key Corporate Participants | |
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Management Steps Required to Execute the Approach | |
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Solving the Right Problem | |
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Developing an Understanding of the Problem | |
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Defining Goals and Objectives of a Company or Organization | |
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Defining the Framework for the Decisions Being Made | |
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Metrics for Measuring Success | |
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Definition of a Metric | |
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Developing Decision Criteria and Metrics | |
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Data Used to Support Metrics | |
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Structure and Definition of the Problem | |
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Key Concepts in Defining the Objectives | |
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Explore the Environment | |
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Chapter Topic | |
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Key Corporate Participants | |
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Integrated Corporate Planning | |
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Assess the Scope of the Problem | |
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Develop the Activity Relationship Matrix | |
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Quantify Performance with Industry Benchmarks and Performance Evaluations | |
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Develop the Activity Relationship Diagram | |
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Determine the Variability of the Metrics and Financial Contribution of the Individual Functions | |
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Identify Specific Problem Areas to Improve | |
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Key Concepts in Exploring the Environment | |
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Explore the Scope of the Problem and Its Importance | |
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Chapter Topic | |
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Key Corporate Participants | |
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How Does This Fit into the Overall Processes? | |
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Discussion of Business Process Modeling | |
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What Is the Panoramic View? | |
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Unique Application of Techniques and Methods | |
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Key Concepts in Exploring the Scope of the Problem and Its Importance | |
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Data Mining and Statistical Analysis | |
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Chapter Topic | |
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Key Corporate Participants | |
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Assess the Information and Its Availability | |
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Data Summarization | |
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Analysis and Decision Methods | |
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Key Concepts in Data Mining and Statistical Analysis | |
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Solve the Problem and Measure the Results | |
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Chapter Topic | |
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Key Corporate Participants | |
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Select the Best Method That the Data Can Support | |
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Model to Represent the Decision Process | |
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Model Automation | |
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Key Concepts to Solve the Problem and Measure the Results | |
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Evaluate the Results and Do Sensitivity Analysis | |
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Chapter Topic | |
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Key Corporate Participants | |
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Measure the Degree of Success | |
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Economic Analysis | |
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What-If and Sensitivity Analysis | |
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Key Concepts to Evaluate the Results and Do Sensitivity Analysis | |
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Summary of Part I | |
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Summary of Integrated Approach | |
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Case Studies | |
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Logistics Service Provider | |
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Introduction | |
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Define the Objectives | |
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Developing Decision Criteria and Metrics | |
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Explore the Environment | |
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Explore the Scope of the Problem and Its Importance | |
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Data Mining and Statistical Analysis | |
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Solve the Problem and Measure the Results | |
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Evaluate the Results and Do Sensitivity Analysis | |
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Summary | |
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New Product Development | |
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Introduction | |
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Define the Objectives | |
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Developing Decision Criteria and Metrics | |
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Explore the Environment | |
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Explore the Scope of the Problem and Its Importance | |
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Data Mining and Statistical Analysis | |
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Solve the Problem and Measure the Results | |
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Evaluate the Results and Do Sensitivity Analysis | |
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Summary | |
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Airline Merger | |
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Introduction | |
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Define the Objectives | |
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Developing Decision Criteria and Metrics | |
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Explore the Environment | |
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Explore the Scope of the Problem and Its Importance | |
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Data Mining and Statistical Analysis | |
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Solve the Problem and Measure the Results | |
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Evaluate the Results and Do Sensitivity Analysis | |
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Summary | |
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Overview of Methodologies | |
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Decision Methodologies | |
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Multiple Criteria Decision Making | |
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Multiple Objective Decision Making | |
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Artificial Intelligence | |
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Group Decision Making | |
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Statistical Analysis | |
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Forecasting | |
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Expert Opinion | |
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Fuzzy Logic | |
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Simulation | |
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Detailed Methodologies | |
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Nominal Group Technique (NGT) | |
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Normalized Direct Weighting | |
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Analytical Hierarchy Process (Eigenvector Method) | |
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Simple Additive Weighting Method | |
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Borda's Function | |
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TOPSIS | |
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SPAN | |
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Brainstorming | |
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Brainwriting | |
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Moving Averages | |
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Weighted Moving Averages | |
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Exponential Smoothing | |
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Regression Analysis | |
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References | |
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Index | |