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Marketing Management&interprtv Sim a/c Gr B

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ISBN-10: 0132841177

ISBN-13: 9780132841177

Edition: 14th 2012

Authors: Philip Kotler, Kevin Keller

List price: $334.33
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0132841177 / 9780132841177 Marketing Management & Interpretive Simulations Access Code Card Group B Package Package consists of:   0132102927 / 9780132102926 Marketing Management0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B
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Book details

List price: $334.33
Edition: 14th
Copyright year: 2012
Publisher: Pearson Education
Publication date: 6/14/2011
Binding: Mixed Media
Size: 8.80" wide x 11.10" long x 1.30" tall
Weight: 2.838
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…