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Entrepreneurship, Creativity, and Organization Text, Cases, and Readings

ISBN-10: 0132830116

ISBN-13: 9780132830119

Edition: 1989

Authors: John Kao

List price: $175.00
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Description:

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.
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Book details

List price: $175.00
Copyright year: 1989
Publisher: Prentice Hall PTR
Publication date: 2/2/1989
Binding: Paperback
Pages: 496
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.2

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

Managing Creativity
Cases: Leo Castelli
The Videogame Industry
The Videogame Design Process
George Lucas
Readings: On My Painting, Beckman
Creating Videogames that Score
George Lucas, Skywalking
The Entrepreneur
Cases: Janet Axelrod
Ted Turner (A)
Akira Kimishima
Audrey Dickason
Deborah Goldberg
Craig Knudsen
Paul Lutwak
Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship
The Evolving Organization
Cases: Hot Rock (A)
Catalyst Technologies
Managing Change at Lotus Development Corporation
Integrated Genetics (A)
Infocom (A)
Au Bon Pain
The Learning Company (A)
The Young Astronaut Program
Readings: The Role of the Founder in Creating Organizational Culture
The Biotechnology Industry
Evolution and Revolution as Organizations Grow
How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus
The Established Firm
Cases: American Express Travel Related Services
Lou Gerstner
HRM at American Express Travel Related Services Company
Beth Horowitz
Teri Williams
Jerry Welsh
Scandinavian Airlines System
Readings: The Middle Manager as Innovator
Let's Get in There and Fight