Skip to content

Entrepreneurship, Creativity, and Organization Text, Cases, and Readings

Spend $50 to get a free DVD!

ISBN-10: 0132830116

ISBN-13: 9780132830119

Edition: 1989

Authors: John Kao

List price: $175.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.
Customers also bought

Book details

List price: $175.00
Copyright year: 1989
Publisher: Prentice Hall PTR
Publication date: 2/2/1989
Binding: Paperback
Pages: 496
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.2

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

Managing Creativity
Cases: Leo Castelli
The Videogame Industry
The Videogame Design Process
George Lucas
Readings: On My Painting, Beckman
Creating Videogames that Score
George Lucas, Skywalking
The Entrepreneur
Cases: Janet Axelrod
Ted Turner (A)
Akira Kimishima
Audrey Dickason
Deborah Goldberg
Craig Knudsen
Paul Lutwak
Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship
The Evolving Organization
Cases: Hot Rock (A)
Catalyst Technologies
Managing Change at Lotus Development Corporation
Integrated Genetics (A)
Infocom (A)
Au Bon Pain
The Learning Company (A)
The Young Astronaut Program
Readings: The Role of the Founder in Creating Organizational Culture
The Biotechnology Industry
Evolution and Revolution as Organizations Grow
How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus
The Established Firm
Cases: American Express Travel Related Services
Lou Gerstner
HRM at American Express Travel Related Services Company
Beth Horowitz
Teri Williams
Jerry Welsh
Scandinavian Airlines System
Readings: The Middle Manager as Innovator
Let's Get in There and Fight