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Contemporary Canadian Marketing Cases

ISBN-10: 0132827905

ISBN-13: 9780132827904

Edition: 5th 2014

Authors: H. F. MacKenzie

List price: $110.00
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Description:

A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills.  A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike. Cases provide an excellent basis to build rapport among everyone involved in the case-learning environment.
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Book details

List price: $110.00
Edition: 5th
Copyright year: 2014
Publisher: Pearson Education Canada
Publication date: 7/18/2013
Binding: Paperback
Pages: 312
Size: 7.00" wide x 9.25" long x 0.60" tall
Weight: 0.990

Cott Corporation
Cott Corporation manufactures branded products for many types of customers in many markets.Students must consider what factors the company must consider when operating in international markets, and what changes in the marketing mix may be required
Marketing Metrics (New)
A number of exercises are included that provide students with the opportunity to practice sales, markup, and break-even analyses, and analyses related to each element of the marketing mix
Prairie Home Appliance Service (New)
Eric Dolansky
Customer service complaints are increasing, and the director of customer service must find the root of the problem and develop a strategy to create effective change with regard to service.
Green Village Grocer (New)
A dissatisfied customer has written a letter to the president of Green Village Grocer following a series of service failures at one of its store locations.
Writers at Woody Point (New)
Jose Lam
A not-for-profit organization in a small community must develop a marketing plan for an annual festival that is important to its economic sustainability
Centre for the Arts
The managing director for the Centre for the Arts is concerned that two days before the first theatrical performance of the season, ticket sales are disappointingly low
She is wondering how to increase sales in the short term, but is also wondering what to do in the long term
Ethical Issues in Marketing Management (New)
A number of ethical dilemmas in marketing management are presented
Each dilemma requires analysis and action
Massine Bouzerar's First Car (New)
A university student makes his first major consumer purchase, a car. After considering several alternatives, he must make a choice
The Marketing Research Project (New)
A commercial research firm has conducted survey research on behalf of a church organization
Given some issues experienced in the design and collection of data, the manager must decide whether he should continue with the analysis, notify the client of his data concerns, abandon the project, conduct additional research, or start all over with the project
Riverside Credit Union
The credit union's vice president of marketing has led an initiative to segment the membership base. He now must consider new marketing strategies to better target appropriate financial products to members so that company profitability will improve
Fork and Dagger (New)
The owner of a small pub is considering turning over the business to his two sons, both of whom have very different ideas about how to improve revenue. He has asked each to present him with a plan so that he can make the final decision before his retirement
Academic-Zone (New)
A university has developed an in-house learning resource and wishes to commercialize it. A co-op student has been hired to prepare marketing plan, complicated by the fact that the product strategy is still evolving
"Greener Pastures": The Launch of StaGreen by HydoCan (New)
HydroCan is a new venture with a potentially profitable product called StaGreen�. A consulting firm has been hired to develop a comprehensive marketing strategy for the launch of the new product
Dillon Controls Ltd
Dillon Controls is a Canadian manufacturer of high-tech equipment for the monitoring and control of pressurized water flows. The firm has commissioned some market research on the U.S. market and Jac Dillon is now deciding whether to expand operations in that market
Barry Davis - Back on Board (New)
Barry Davis is considering whether to continue with his accounting studies, or to revive his dream of owning and operating his skateboard business. There are many other decisions that must be made if he is to revive his business
Tooln'Rules (New)
An entrepreneur has developed a superior measuring device for bricklayers. After bringing it to market, he is faced with a number of opportunities that he must consider, and he is wondering if and how he might change his marketing strategy
Heat-eze (New)
A successful Canadian entrepreneur has purchased the rights to an innovative new product that might be sold in consumer or institutional markets. A marketing plan is needed that focuses on one or both markets
MetroPaint (New)
Mary Anderson has joined MetroPaint where she is under pressure to recommend a structure for franchisee payments as the company wants to franchise its operations. Her husband and his brother have very different views concerning how fees and royalties should be determined
Harrison Measurement Devices (New)
A U.K. distributor that represents a Canadian manufacturer of precision instruments is questioning the relationship between the two companies-specifically, what appears to be a growing indifference to the distributors needs. The owner must decide which course of action he should take
Kingston Frontenacs (New)
The director of marketing and communications for a junior hockey team must make recommendations on how to increase revenue, particularly from ticket sales. While increasing short-term revenue is important, he must also consider long-term fan support
Spark Marketing (New)
One of the co-founders of a small, full-service advertising agency must decide a growth strategy, precipitated in part by the exit of one of its major competitors in the communications industry. He wondered if he should expand online capabilities, focus on new market segments, or attempt to win clients from competitors
Road to the Beaches (New)
The newly appointed marketing coordinator for a tourism association is faced with limited resources and pressure to decide on a marketing plan. The peak season for tourism is already in full gear
Wilderness Newfoundland Adventures
Stan Cook, Jr. is reviewing the previous year's promotional expenditures for his family's ecotourism business, and is trying to decide on the budget for the current year, and how it should be allocated
Wilson's Family Restaurant (New)
The owner of a small, family-owned restaurant is faced with impending competition from a major restaurant chain. He must decide how he can best mitigate the impact this new competitor will have on his business
ECCO Shoes
The company has established new communication objectives, and the project manager of interactive marketing must help develop the most effective online strategy to reach the company's target audience
Tyndale Treasures Community Store
A small used-goods store is facing strong competition, and is considering how it can increase sales at its location so that it can make a better financial contribution to the not-for-profit organization that owns it. It is constrained by a lack of resources, and needs to also consider its need to serve the underprivileged population in its surrounding community
The Medicine Chest
The owner of a small pharmacy is considering purchasing a computerized prescription order process and packaging system. While this would improve the pharmacy's efficiency and customer service, there are cost implications and the owner must decide whether to charge for the service and, if so, how much to charge
Scheff Rotary Cutting Tools (New)
The president of a cutting tool distributor has just been informed that one of his salespeople has resigned. The president is wondering whether he should make a tactical decision and replace the salesperson, or if this is the time to make a more strategic channel decision
Homes of Distinction (New)
The new chair of the organizing committee for the annual home tour fund-raiser has been assigned the task of increasing revenue from the upcoming event. She has several ideas, but is unsure which ideas are viable and which she must implement. The fund-raiser event is approaching
Trinity University - The Annual Fund Campaign (New)
The manager of a university's annual fund-raising campaign has been asked to review who the campaign has been targeting, and whether there are better communications channels for reaching potential donors. With limited resources, there is also increased need to grow donations
Canadian Defence Production Ltd. (New)
A salesperson has been asked to accept a new order at the previous year's price. He must consider the previous price, the customer's wishes, and a change to the cost of the product since the previous sale
Ethics is also a factor
Seeing Clearly - Lucentis and Avastin (New)
An anesthesiologist is considering alternative treatments for his mother's condition. Two very similar drugs are available at very different prices. Only one is approved in Canada to treat her condition, but a recent U.S. report concluded that both drugs were equally effective for treating the condition
Bridgeview Custom Cabinets (New)
The co-owner of a small cabinet manufacturer is concerned with the slow growth of his company and has approached a marketing consultant for advice to see if there are more opportunities to pursue
Caribou Mathematics Competition (New)
A mathematics professor has developed a mathematics contest for elementary students. His main sponsor has just withdrawn its support, at a time when he was considering expanding his contest to include students in high school. He must consider how to raise money, most particularly if he decides to expand his competition
Bovine Booties (New)
The owner of a successful import boot business is discussing business opportunities with a friend when they focus on a business case they studied during their undergraduate program. They wondered whether the failed product might have been a success had the owner of the business used a different marketing strategy. They agreed to give it some consideration and to meet again in two weeks to decide whether they should proceed with a similar product today
Enviro-Plumber (New)
An entrepreneur has the North American distribution rights for what he calls "the best product in the world." He has approached a small business consulting group for recommendations on a marketing strategy for his product
Page Two (New)
The owner of a used book business has been provided with an opportunity to change locations. While considering this decision, he recognizes that there are several other marketing mix decisions that he needs to make, relating to promotion, distribution, pricing, and product mix
W. H. Plastics Inc.
A successful, family-owned business that manufactures plastic parts and products is faced with a number of challenges: the rising value of the Canadian dollar, potential competition from China, and a dependence on one customer that accounts for most of its revenue. The owner must develop a plan of action for the future
Petridis Vineyard (New)
An entrepreneur is considering whether to become involved in the wine industry: whether to be a grape grower, or whether to be a wine producer though outsourcing his wine production. If he decides to be a producer, he is wondering whether he should enter the Chinese market, and what marketing strategy he should implement
Spriware Canada (New)
The CEO of an appliance manufacturer is considering two strategic options for his company: cutting price to drive an increase in market share; that is, a market penetration strategy, or attempting a market development strategy by entering a new international market where there appears to be considerable potential
The Investment Proposal (New)
You are a Canadian venture capitalist who has just listened to a presentation concerning an opportunity to invest in a service-related business in India. You are now in a position to ask questions of the presenters prior to giving them a decision as to whether you wish to invest in their venture