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Marketing introduction&mymarketglab sac Pkg

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ISBN-10: 0132802252

ISBN-13: 9780132802253

Edition: 10th 2011

Authors: Gary Armstrong, Philip Kotler

List price: $186.67
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Description:

This package contains the following components:-0136102433: Marketing: An Introduction-0132669048: MyMarketingLab -- Access Card -- for Marketing: An Introduction
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Book details

List price: $186.67
Edition: 10th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 4/12/2011
Binding: Mixed Media
Size: 8.50" wide x 10.70" long x 1.00" tall
Weight: 2.992
Language: English

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…