Entrepreneurship Starting and Operating a Small Business

ISBN-10: 0132784084

ISBN-13: 9780132784085

Edition: 3rd 2013 (Revised)

List price: $225.40
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
eBooks Starting from $91.99
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Customers also bought

Book details

List price: $225.40
Edition: 3rd
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 12/27/2011
Binding: Paperback
Pages: 592
Size: 8.25" wide x 11.50" long x 1.00" tall
Weight: 2.398
Language: English

Entrepreneurial Pathways
Entrepreneurs Recognize Opportunities
The Business Plan: Road Map to Success
The Honest Tea Business Plan
Creating Business from Opportunity
Case Study: Nicole Miller Company
Integrated Marketing
Exploring Your Market
Developing the Right Marketing Mix and Plan
Smart Selling and Effective Customer Service
Case Study: Ken Done Studios
Show me The Money: Finding, Securing, and Managing It
Understanding and Managing Start-Up, Fixed, and Variable Costs
Using Financial Statements to Guide a Business
Cash Flow and Taxes
Financing Strategy: Debt, Equity, or Both?
Operating a Small Business Effectively
Addressing Legal Issues and Managing Risk
Operating for Success
Management, Leadership and Ethical Practices
Case Study: Mo's Chowder
Franchising, Licensing, and Harvesting: Cashing in Your Brand
Case Study: Avocent
Honest Tea Sample Business Plan�Annotated
Sample Student Business Plan
Bizbuilder Buisiness Plan
Resources for Entrepreneurs
Useful Formulas and Equations
Accounting Journal Distribution Guide
Using Business Plan PRO“
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.