Entrepreneurship Starting and Operating a Small Business

Name: Entrepreneurship Starting and Operating a Small Business
Price: 6.75 USD
Availability: InStock
ISBN: 9780132784085

ISBN-10: 0132784084

ISBN-13: 9780132784085

Edition: 3rd 2013 (Revised)

Authors: Steve Mariotti, Caroline Glackin

List price: $225.40

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $6.75

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a…

Book details

List price: $225.40
Edition: 3rd
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 12/27/2011
Binding: Paperback
Pages: 592
Size: 8.25" wide x 11.50" long x 1.00" tall
Weight: 2.728
Language: English




Entrepreneurial Pathways



Entrepreneurs Recognize Opportunities



The Business Plan: Road Map to Success


The Honest Tea Business Plan



Creating Business from Opportunity



Case Study: Nicole Miller Company



Integrated Marketing



Exploring Your Market



Developing the Right Marketing Mix and Plan



Smart Selling and Effective Customer Service



Case Study: Ken Done Studios



Show me The Money: Finding, Securing, and Managing It



Understanding and Managing Start-Up, Fixed, and Variable Costs



Using Financial Statements to Guide a Business



Cash Flow and Taxes



Financing Strategy: Debt, Equity, or Both?



Case Study: FASTSIGNS



Operating a Small Business Effectively



Addressing Legal Issues and Managing Risk



Operating for Success



Management, Leadership and Ethical Practices



Case Study: Mo's Chowder



Franchising, Licensing, and Harvesting: Cashing in Your Brand



Case Study: Avocent



Honest Tea Sample Business Planï¿½Annotated



Sample Student Business Plan



Bizbuilder Buisiness Plan



Resources for Entrepreneurs



Useful Formulas and Equations



Accounting Journal Distribution Guide



Using Business Plan PRO“


Glossary