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Marketing for Hospitality and Tourism

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ISBN-10: 0132784025

ISBN-13: 9780132784023

Edition: 6th 2014

Authors: Philip Kotler, John T. Bowen, Ph.D. Makens

List price: $186.60
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Description:

Marketing for Hospitality and Tourism, 6eis the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Book details

List price: $186.60
Edition: 6th
Copyright year: 2014
Publisher: Prentice Hall PTR
Publication date: 3/5/2013
Binding: Hardcover
Pages: 704
Size: 9.00" wide x 11.25" long x 1.00" tall
Weight: 3.718
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…    

Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.