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Marketing An Introduction, Student Value Edition

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ISBN-10: 0132744171

ISBN-13: 9780132744171

Edition: 11th 2013

Authors: Gary Armstrong, Philip Kotler

List price: $151.87
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Description:

This best-selling, brief text introduces marketing through the lens of creating value for customers. Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
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Book details

List price: $151.87
Edition: 11th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/8/2012
Binding: Looseleaf - sheets only 
Pages: 672
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.530
Language: English

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…