Edition: 7th 2013 (Revised)
List price: $276.60
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Description: The excitement, challenges, and controversies of global marketing.Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $276.60
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/20/2012
Size: 8.50" wide x 11.00" long x 1.00" tall
|Introduction to Global Marketing|
|The Global Marketing Environment|
|The Global Economic Environment|
|The Global Trade Environment|
|Social and Cultural Environments|
|The Political, Legal, and Regulatory Environments|
|Approaching Global Markets|
|Global Information Systems and Market Research|
|Segmentation, Targeting, and Positioning|
|Importing, Exporting, and Sourcing|
|Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances|
|The Global Marketing Mix|
|Brand and Product Decisions in Global Marketing|
|Global Marketing Channels and Physical Distribution|
|Global Marketing Communications Decisions I: Advertising and Public Relations|
|Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication|
|Global Marketing and the Digital Revolution|
|Strategy and Leadership in the Twenty-First Century|
|Strategic Elements of Competitive Advantage|
|Leadership, Organization, and Corporate Social Responsibility|