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| Acknowledgments | |
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| About the Author | |
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| Social Computing on the Ascent | |
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| Reshaping the Way We Work | |
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| Integrating into Business Processes and Activities | |
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| Summary | |
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| Sharing a Social Experience | |
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| Modeling Social Experiences | |
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| Different Experiences for a Complex World | |
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| Summary | |
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| Leadership in Social Environments | |
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| Governance and Leadership Models | |
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| A Selection of Leadership Models | |
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| The Centralized Models | |
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| The Delegated Model | |
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| The Representative Model | |
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| The Starfish Model | |
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| The Swarm Model | |
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| Choosing a Leadership Model | |
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| Leaders and Influences | |
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| Summary | |
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| Social Tasks: Collaborating on Ideas | |
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| The Structure of Social Tasks | |
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| Identifying Beneficiaries | |
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| Describing the Form of Aggregation | |
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| Building a Template for a Task | |
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| Different Models of Social Tasks | |
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| Idea Generation | |
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| Codevelopment | |
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| Finding People | |
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| Summary | |
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| Social Tasks: Creating and Managing | |
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| Information | |
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| Recommendations and Reviews | |
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| Reviews | |
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| Direct Social Recommendations | |
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| Derived Social Recommendations | |
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| Creating and Categorizing Information | |
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| Sharing Collections | |
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| Folksonomies and Social Tagging | |
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| Direct Social Content Creation | |
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| Derived Social Content Generation | |
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| Filtering Information | |
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| Social Q&A Systems | |
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| Summary | |
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| Social Ecosystems and Domains | |
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| Grouping Instances | |
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| Grouping Tools | |
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| Grouping Audiences into Domains | |
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| Who in the Organization Should Run the Social Environment? | |
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| Summary | |
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| Building a Social Culture | |
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| Defining a Culture for a Social Environment | |
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| Ideology and Values | |
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| Behavior and Rituals | |
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| Imagery | |
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| Storytelling | |
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| Culture and Maturity of Social Environments | |
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| The Cultural Impact of Social Architecture | |
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| How Social Experience Models Impact Culture | |
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| How Social Leadership Models Impact Culture | |
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| How Social Tasks Impact Cultural Values | |
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| Summary | |
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| Engaging and Encouraging Members | |
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| Belonging and Commitment | |
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| Creating a Model for Identifying Commitment | |
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| Maturing over a Lifecycle | |
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| Programs to Grow or Encourage Your Social Group | |
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| Membership Reward Programs | |
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| Recruiting Evangelists and Advocates | |
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| Member Training and Mentoring Programs | |
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| Summary | |
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| Community and Social Experience Management | |
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| The Value and Characteristics of a Community Manager | |
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| Personality Traits and Habits | |
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| Where Do Community Managers Fit in an Organization? | |
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| Community Manager Tasks and Responsibilities | |
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| Member and Relationship Development | |
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| Topic and Activity Development | |
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| Administrative Tasks | |
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| Communications and Promotion | |
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| Business Development | |
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| Summary | |
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| Measuring Social Environments | |
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| What Can You Measure? | |
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| Dimensions of Measurement | |
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| Types of Metrics | |
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| Metrics and Social Experiences | |
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| Measurement Mechanisms and Methods | |
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| Quantitative Analytic Measurement Mechanisms | |
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| Qualitative Measurement through Surveys and Interviews | |
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| Summary | |
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| Social Computing Value | |
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| Defining the Structure of a Social Environment | |
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| Choosing a Social Experience | |
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| Setting a Social Leadership Model | |
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| Defining a Social Task | |
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| Grouping Experiences and Identifying the Audience Domain | |
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| Cultural Forces Shaping Social Environments | |
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| Social Computing and Business Strategy | |
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| Index | |