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Consumer Behavior, Student Value Edition

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ISBN-10: 0132672146

ISBN-13: 9780132672146

Edition: 10th 2013

Authors: Michael R. Solomon

List price: $201.20
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Book details

List price: $201.20
Edition: 10th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 12/31/2011
Binding: Looseleaf - sheets only 
Pages: 640
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.618
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.