Edition: 9th 2013 (Revised)
List price: $114.40
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Description: Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $114.40
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/6/2012
Size: 8.50" wide x 10.75" long x 1.00" tall
|The Contemporary Business World|
|The U.S. Business Environment|
|Business Ethics and Social Responsibility|
|Entrepreneurship, New Ventures, and Business Ownership|
|The Global Context of Business|
|The Business of Managing|
|Organizing the Business|
|Operations Management and Quality|
|People in Organizations|
|Employee Behavior and Motivation|
|Leadership and Decision Making|
|Human Resource Management and Labor Relations|
|Principles of Marketing|
|Marketing Processes and Consumer Behavior|
|Pricing, Distributing, and Promoting Products|
|Information Technology for Business|
|The Role of Accountants and Accounting Information|
|Money and Banking|