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Marketing Planning

Best in textbook rentals since 2012!

ISBN-10: 0132544709

ISBN-13: 9780132544702

Edition: 2012 (Revised)

Authors: Stephan Sorger

List price: $118.51
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Book details

List price: $118.51
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 10/6/2011
Binding: Paperback
Pages: 360
Size: 7.00" wide x 9.00" long x 0.60" tall
Weight: 1.210

The Planning Process
Objectives
Market Overview
Market Segments
Competitive Landscape
Strategy
Products and Services
Pricing
Distribution
Promotion
Finance
Implementation
Sample Marketing Plans