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Consumer Behavior

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ISBN-10: 0132544369

ISBN-13: 9780132544368

Edition: 11th 2015 (Revised)

Authors: Leon G. Schiffman, Joseph L. Wisenblit

List price: $273.32
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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can…    
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Book details

List price: $273.32
Edition: 11th
Copyright year: 2015
Publisher: Prentice Hall PTR
Publication date: 1/27/2014
Binding: Hardcover
Pages: 504
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.904
Language: English