JOHN HOOVER, PhD, is a popular speaker and seminar leader. He has helped numerous companies, including Boeing, Delta Air Lines, Hilton Hotels, IBM, Motorola, Sanyo Fisher, and Xerox, engender and sustain internal andexternal -with enhanced organizational behavior and communications strategies. His revolutionary team/task alignment tool, based on composite personality, can be found at www.compositeam.com.ROGER P. DiSILVESTRO is Chairman and CEO of Athlon Sports Communications, Inc., a Nashville-based sales, publishing, and sports marketing company.