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Integrated Advertising, Promotion and Marketing Communications, Student Value Edition

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ISBN-10: 0132539012

ISBN-13: 9780132539012

Edition: 5th 2012

Authors: Kenneth E. Clow, Donald E. Baack

List price: $127.40
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Book details

List price: $127.40
Edition: 5th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 12/27/2010
Binding: Looseleaf - sheets only 
Pages: 464
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.848
Language: English

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing , 4th edition, Sports Marketing, and Marketing Management . His articles appear in journals such as Journal of Business Research, The Journal…    

Donald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing,…