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86% Solution How to Succeed in the Biggest Market Opportunity of the 21st Century

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ISBN-10: 0132485060

ISBN-13: 9780132485067

Edition: 2006

Authors: Vijay Mahajan, Kamini Banga

List price: $32.99
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Book details

List price: $32.99
Copyright year: 2006
Publisher: Wharton School Publishing
Publication date: 9/14/2005
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.770
Language: English

The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the Next 50 YearsAbout the Authors Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. Mahajan is author or editor of nine books. He is one of the world's most widely cited researchers in business and…    

About the Authors.
Seeing Geeti.
Preface: Do You Want to Be in This Market? Can You Afford Not to Be?
The Lands of Opportunity .
The 86 Percent Opportunity
Opportunities at Many Levels
Characteristics of Emerging Markets and Opportunities They Create
Finding Solutions
The 86 Percent Solution
Don't Build a Car When You Need a Bullock Cart.
Designing for Six-Yard Saris
Back to Basics
Riding the Bullock Cart
The 86 Percent Solution
Aim for the Ricochet Economy.
The Ricochet Economy
Taking Aim
More Bounce
The 86 Percent Solution
Connect Brands to the Market.
Market-Stall Economies
Brand Consciousness
Strategies for Harnessing Local Brands
Brands on the Run
The 86 Percent Solution
Think Young.
A Fountain of Youth
Strategies for the Youth Market
Youth Leads to Growth
The 86 Percent Solution
Grow Big by Thinking Small.
Inverted Pricing
Small Homes
Strategies for Thinking Small
Small Wonders
The 86 Percent Solution
Bring Your Own Infrastructure.
A Tale of Two Markets
Regulatory and Financial Infrastructure
Finding Opportunities in Infrastructure
Overlapping Infrastructures
The 86 Percent Solution
Look for the Leapfrog.
Leapfrog Strategies
Beyond Appropriate Technology
The 86 Percent Solution
Take the Market to the People.
Complex Distribution
Strategies for Taking the Market to the People
Seeing Opportunities That Are Off the Grid
The 86 Percent Solution
Develop with the Market.
Strategies for Developing with the Market
Four Paths
Evolving Opportunities
The 86 Percent Solution
Conclusion: An Opportunity Not to Be Missed.
Complex Tapestry.
Convergence of Civilizations
Realizing the Gains
Population Equals Profits