Understanding the Music Business

ISBN-10: 0132423138

ISBN-13: 9780132423137

Edition: 2010

Authors: Richard Weissman

List price: $81.95
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Understanding the Music Businessoffers a current overview of the music business. Going beyond what most music business books offer, Weismann delivers a contemporary approach that addresses the unanswered questions for todayrsquo;s emerging music talent , such as, ldquo;Is it really possible to make a living as musician?rdquo; Understanding the Music Businesscovers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.
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Book details

List price: $81.95
Copyright year: 2010
Publisher: Routledge
Publication date: 9/22/2009
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.924
Language: English

About the Author
The Music Business and Its Components
The Record Industry: A History and General Introduction
A Brief History of Recording
How Major and Independent Labels are Organized: Business and Creative Functions
Terms to Know
For Class Discussion
Record Distribution and Promotion
Record Distribution
Digital Distribution
Record Promotion
Payola and Other Illegal Promotions
Terms to Know
For Class Discussion
Record Deals
How Artists Get Record Deals
TV Placements and Commercials
Recording Contracts
Why Few Artists Earn Royalties from Records
Artist-Owned Labels
Financing Your Own Record
Piracy, Bootlegging, and File Sharing
Terms to Know
For Class Discussion
Intermediaries: Booking Agents, Personal Managers, and Business Managers
Booking Agents
The College Market and Block Booking
Double Contracts
Band Franchises
Personal Managers
When Does an Act Need a Manager?
What Does a Manager Want in an Artist?
Pitfalls to Avoid
Finding a Manager
Business Managers
Terms to Know
For Class Discussion
Talent Unions
Background of the Union Movement in the United States
The American Federation of Musicians (AFM)
Other Talent Unions
The Outlook for Entertainment Unions
Terms to Know
For Class Discussion
Copyright and Performance Rights
Performance Rights Organizations: ASCAP, BMI, and SESAC
Performance Rights for Artists
Publishing and the Songwriter
Music Publishers
Terms to Know
For Class Discussion
Music Publishing
Publishing Rights
Printed Music
Print Publishers
Synchronization Rights
Grand Rights
The Outlook for Music Publishing
Terms to Know
For Class Discussion
Regional Music Markets
The Rise and Fall of Regional Scenes
Nashville, Tennessee: Country Music U.S.A
Little Labels that Could: The Memphis Story
Rap-a-Lot: Atlanta
Alternative Scenes
Specialized Scenes
Studio Dispersion and Regional Scenes
Terms to Know
For Class Discussion
Specialized Musical Styles
Classical Music
Contemporary Christian Music
Latin Music
World Music
Hip-Hop Music
Children's Music
Bluegrass, Folk, and Related Music
Other Musical Genres
Terms to Know
For Class Discussion
The International Music Markets
Similarities and Differences in International Music Markets
Role of Government
Legal Concerns
Piracy in Emerging Markets
Cultural Matters
Terms to Know
For Classroom Discussion
Careers, Entrepreneurship, and the Entertainment Business
Music Business Education and Entrepreneurship
College Music Programs
What Students Should Look for in a Music Business Program
Music Business Education in the Twenty-First Century
Developing Entrepreneurial Skills
Establishing a Business: an Introduction
Taxes, Investments, and Savings
Long-Term Careers
Terms to Know
For Class Discussion
Songwriting and Composing
Song Sharks
How Songwriters Get Songs Recorded
Can a Songwriter Succeed Outside the Major Music Markets?
Music Arrangers
Terms to Know
For Class Discussion
Careers in Music Teaching
Teaching Individual and Group Lessons
Teaching in the School System
College Teaching
Instructional Books, Videos, and Clinics
Terms to Know
For Class Discussion
Recording Careers
Audio Engineering
Learning Audio Engineering
Operating a Studio
Engineering as a Career
Session Musicians
Record Production
Breaking In
What Producers Do
Production Styles
Hip-Hop Producers
A&R (Artist and Repertoire)
Producer Compensation
Producers and Gender and Race Discrimination
Producer Managers
Signing a Record Deal with a Producer
Terms to Know
For Class Discussion
Concert Promotion
The Concert Promotion Business
The Role of the Promoter
Promoting Non-Traditional Concerts
Terms to Know
For Class Discussion
Music Merchandising
Record Stores
Home Computers and the Growth of Digital Media
The Music Products Industry
Music Retailers
Exporting Musical Products
Trade Shows
Terms to Know
For Class Discussion
Individual Entrepreneurship
Randall Williams: Musician/Explorer
Mary Kadderly: Vocalist, Jazz Singer, and Actress
Noah Peterson: Jazz with an Open Mind
Michael Kearsey: Multitalented Bass Player
Chris Daniels: Band Leader, Producer, and College Professor
Mary Flower: Teacher/Performer
Otis Taylor: Bluesman
Misty River: The Power of Four
Terms to Know
For Class Discussion
The Future
Brave New World
Other Career Opportunities
Putting a Career Together
Terms to Know
For Class Discussion
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