Rethinking Marketing The Entrepreneurial Imperative

Name: Rethinking Marketing The Entrepreneurial Imperative
Price: 3.81 USD
Availability: InStock
ISBN: 9780132393898

ISBN-10: 0132393891

ISBN-13: 9780132393898

Edition: 2009

Authors: Minet Schindehutte, Michael Morris, Leyland Pitt

List price: $106.65

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Description:

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a ldquo;what if?rdquo; compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. nbsp;

Book details

List price: $106.65
Copyright year: 2009
Publisher: Pearson Education
Publication date: 1/2/2008
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.05" long x 1.20" tall
Weight: 0.286
Language: English




The New Marketing Space



Picture the Future: The Janus-Face of Trends



The Rules Have Changed: The Emergence of Entrepreneurial Marketing



Innovate or Die: Creating Markets and Leading Customers



The Customer of the Future



Do the Dogs Like the Dog Food? Entrepreneurial Market Research



Creating Markets ... and the People Creating Them



Strategic Innovation and the Marketer: Or, Why the Marketing Concept Is Misconceptualized



Running a Different Race: From Innovative Products to Revolutionary Business Models



The Essence: Think, Feel and Do Marketing



Trends in Customer Communication Practices



The Magic of Marketing Juju



Lessons from the Red Queen



Playing at the Edge: The Design of Marketing Programs



Pricing Secrets of Market Shapers



Changing Channels: Redefining Distribution Strategy



Real Gold Goes to the Bold: The Entrepreneurial Sales Force



Marketing Strategy in the Digital Age: The Internet Changes Everything



Customer Capital: When the Relationship Comes First



Having an Impact: The New Metrics



The Acid Test


Name Index


Subject Index