Edition: 5th 2009
List price: $174.60
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Description: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.For anyone interested in strategic marketing.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $174.60
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 3/24/2008
Size: 7.00" wide x 9.00" long x 1.00" tall
|Customer Focus and Managing Customer Loyalty|
|Marketing Performance and Marketing Profitability|
|Market Potential, Market Demand, and Market Share|
|The Customer Experience and Value Creation|
|Market Segmentation and Segmentation Strategies|
|Competitor Analysis and Sources of Advantage|
|Product Positioning, Branding, and Product Line Strategies|
|nbsp;Value-Based Pricing and Pricing Strategies|
|Marketing Channels and Channel Mapping|
|Marketing Communications and Customer Response|
|Portfolio Analysis and Strategic Market Planning|
|Building a Marketing Plan|
|Performance Metrics and Strategy Implementation|
|Market-Based Management and Financial Performance|