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Preface | |
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Acknowledgments | |
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About the Author | |
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An Introduction to Social Entrepreneurship | |
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Introduction | |
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What Is Social Entrepreneurship? | |
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The Landscape of Social Entrepreneurship | |
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Theories of Social Entrepreneurship | |
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Who Are Social Entrepreneurs? | |
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Myths About Social Entrepreneurship | |
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Social Entrepreneurs Are Antibusiness | |
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The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed | |
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Social Entrepreneurs Run Nonprofits | |
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Social Entrepreneurs Are Born, Not Made | |
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Social Entrepreneurs Are Misfits | |
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Social Entrepreneurs Usually Fail | |
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Social Entrepreneurs Love Risk | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Ideas and Opportunities | |
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Introduction | |
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The Creative Process of Social Entrepreneurship | |
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Access to Information | |
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Utilization of Information | |
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Creativity | |
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Ideas | |
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Moving from Ideas to Opportunities | |
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Sources of Opportunities | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Developing the Social Enterprise Concept | |
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Introduction | |
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The Social Enterprise Mission | |
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Business Models | |
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Threats to the Business Model | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Social Enterprise Business Plans | |
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Introduction | |
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The Business Plan Summary | |
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Description of the Enterprise | |
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The Team | |
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The Market and Industry | |
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Marketing and Fundraising | |
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The Financial Plan | |
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Goals and Objectives, with a Timeline | |
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Risk Assessment | |
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Supporting Documents | |
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Pitfalls | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions | |
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End Notes | |
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Measuring Social Value | |
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Introduction | |
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Why Measure Value? | |
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How Do We Measure Value? | |
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Social Return on Investment | |
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Measuring the "Vulnerability" and Efficiency of Social Enterprises | |
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The Organizational Effectiveness of a Social Enterprise | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Earned Income | |
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Introduction | |
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Mobilizing Resources | |
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Define the Capabilities Needed for the Social Enterprise | |
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Devise a Human Resource Outline to Meet Each Capability Need | |
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Develop a Resource Plan | |
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Put on the Numbers | |
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Income Sources | |
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Fee Income | |
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Membership Income | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Donations and Government Income | |
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Introduction | |
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Private Giving | |
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Who Gives? | |
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Why Do People Give? | |
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Venture Philanthropy | |
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Who Are Venture Philanthropists? | |
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Venture Philanthropy and Risk | |
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Donations of Time | |
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Government Subsidies | |
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The Relationship Between Government Subsidies and Private Donations | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Entrepreneurial Fundraising and Marketing | |
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Introduction | |
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Types of Fundraising | |
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Personal Relationships | |
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Direct Mail | |
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Fundraising Events | |
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Telefunding | |
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Traditional Media | |
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Virtual Means | |
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How Should We Spend Fundraising Dollars? | |
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Fundraising Strategies | |
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Win | |
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Keep | |
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Lift | |
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Losing Donors | |
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Volunteer Recruitment and Attrition | |
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Social Enterprise Marketing | |
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Steps in Building a Social Enterprise Marketing Strategy | |
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Social Enterprise Messages | |
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Pricing | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Launch, Growth, and Goal Attainment | |
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Introduction | |
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Preparing for Growth | |
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Substitutes for Service | |
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Socioeconomic and Demographic Changes | |
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Public Policy Shifts | |
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Bargaining Power of Sellers and Buyers | |
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Social Enterprise Growth Strategies | |
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Myths About Growth | |
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The Challenges of Growth and Change | |
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Intrapreneurship and Entrepreneurial Intensity | |
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Growth and Risk | |
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The End of the Social Entrepreneurship Process | |
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Summary | |
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Key Terms | |
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End-of-Chapter Questions and Cases | |
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End Notes | |
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Glossary | |
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Name Index | |
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Subject Index | |