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Social Entrepreneurship A Modern Approach to Social Value Creation

ISBN-10: 0132330768

ISBN-13: 9780132330763

Edition: 2009

Authors: Arthur C. Brooks

List price: $80.40
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Description:

Social Entrepreneurship: A Modern Approach to Social Value Creationidentifies the growing need for a text that blends both the commercial and nonprofit opportunities that exist within todayrsquo;s vast environment.nbsp; As the field of Entrepreneurship continues to grow this text challenges entrepreneurs to think in a new way-understanding not only the opportunity that can be found in new ventures but also the chance that they have to create their own social value.nbsp;Social Entrepreneurshipwould be appropriate for the expanding curriculum that is being taught within this field, providing students with a diverse understanding of social entrepreneurship.
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Book details

List price: $80.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 3/18/2008
Binding: Paperback
Pages: 208
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.858
Language: English

Preface
Acknowledgments
About the Author
An Introduction to Social Entrepreneurship
Introduction
What Is Social Entrepreneurship?
The Landscape of Social Entrepreneurship
Theories of Social Entrepreneurship
Who Are Social Entrepreneurs?
Myths About Social Entrepreneurship
Social Entrepreneurs Are Antibusiness
The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed
Social Entrepreneurs Run Nonprofits
Social Entrepreneurs Are Born, Not Made
Social Entrepreneurs Are Misfits
Social Entrepreneurs Usually Fail
Social Entrepreneurs Love Risk
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Ideas and Opportunities
Introduction
The Creative Process of Social Entrepreneurship
Access to Information
Utilization of Information
Creativity
Ideas
Moving from Ideas to Opportunities
Sources of Opportunities
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Developing the Social Enterprise Concept
Introduction
The Social Enterprise Mission
Business Models
Threats to the Business Model
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Social Enterprise Business Plans
Introduction
The Business Plan Summary
Description of the Enterprise
The Team
The Market and Industry
Marketing and Fundraising
The Financial Plan
Goals and Objectives, with a Timeline
Risk Assessment
Supporting Documents
Pitfalls
Summary
Key Terms
End-of-Chapter Questions
End Notes
Measuring Social Value
Introduction
Why Measure Value?
How Do We Measure Value?
Social Return on Investment
Measuring the "Vulnerability" and Efficiency of Social Enterprises
The Organizational Effectiveness of a Social Enterprise
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Earned Income
Introduction
Mobilizing Resources
Define the Capabilities Needed for the Social Enterprise
Devise a Human Resource Outline to Meet Each Capability Need
Develop a Resource Plan
Put on the Numbers
Income Sources
Fee Income
Membership Income
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Donations and Government Income
Introduction
Private Giving
Who Gives?
Why Do People Give?
Venture Philanthropy
Who Are Venture Philanthropists?
Venture Philanthropy and Risk
Donations of Time
Government Subsidies
The Relationship Between Government Subsidies and Private Donations
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Entrepreneurial Fundraising and Marketing
Introduction
Types of Fundraising
Personal Relationships
Direct Mail
Fundraising Events
Telefunding
Traditional Media
Virtual Means
How Should We Spend Fundraising Dollars?
Fundraising Strategies
Win
Keep
Lift
Losing Donors
Volunteer Recruitment and Attrition
Social Enterprise Marketing
Steps in Building a Social Enterprise Marketing Strategy
Social Enterprise Messages
Pricing
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Launch, Growth, and Goal Attainment
Introduction
Preparing for Growth
Substitutes for Service
Socioeconomic and Demographic Changes
Public Policy Shifts
Bargaining Power of Sellers and Buyers
Social Enterprise Growth Strategies
Myths About Growth
The Challenges of Growth and Change
Intrapreneurship and Entrepreneurial Intensity
Growth and Risk
The End of the Social Entrepreneurship Process
Summary
Key Terms
End-of-Chapter Questions and Cases
End Notes
Glossary
Name Index
Subject Index