Business Forecasting

ISBN-10: 0132301202

ISBN-13: 9780132301206

Edition: 9th 2009

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Description:

KEY BENEFIT: The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes many cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets. KEY TOPICS: The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. MARKET: Useful as a reference for students and professionals with job titles including: forecasting manager, marketing manager, production manager, and analyst.
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Book details

List price: $164.60
Edition: 9th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 2/8/2008
Binding: Paperback
Pages: 576
Size: 8.25" wide x 10.25" long x 0.75" tall
Weight: 2.310
Language: English

Introduction to Forecasting
A Review of Basic Statistical Concepts
Exploring Data Patterns and Choosing a Forecasting Technique
Moving Averages and Smoothing Methods
Time Series and Their Components
Simple Linear Regression
Multiple Regression Analysis
Regression with Time Series Data
The Box-Jenkins (ARIMA) Methodology
Judgmental Forecasting and Forecast Adjustments
Managing the Forecasting Process
Derivations
Data for Case Study 7.1
Tables
Data Sets and Databases
Index
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