Edition: 9th 2009
List price: $164.60
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Description: KEY BENEFIT: The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes many cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets. KEY TOPICS: The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. MARKET: Useful as a reference for students and professionals with job titles including: forecasting manager, marketing manager, production manager, and analyst.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $164.60
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 2/8/2008
Size: 8.25" wide x 10.25" long x 0.75" tall
|Introduction to Forecasting|
|A Review of Basic Statistical Concepts|
|Exploring Data Patterns and Choosing a Forecasting Technique|
|Moving Averages and Smoothing Methods|
|Time Series and Their Components|
|Simple Linear Regression|
|Multiple Regression Analysis|
|Regression with Time Series Data|
|The Box-Jenkins (ARIMA) Methodology|
|Judgmental Forecasting and Forecast Adjustments|
|Managing the Forecasting Process|
|Data for Case Study 7.1|
|Data Sets and Databases|