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Business Essentials

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ISBN-10: 0132287854

ISBN-13: 9780132287852

Edition: 6th 2007 (Revised)

Authors: Ronald J. Ebert, Ricky W. Griffin, Barbara Van Sykle

List price: $86.67
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Description:

Thisbest-selling bookcontinues to present abrief ldquo;no-nonsense rdquo;approach to the fundamentals of business that spans the range of all functional areas management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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Book details

List price: $86.67
Edition: 6th
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 10/2/2006
Binding: Paperback
Pages: 544
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.882
Language: English

Ricky W. Griffin is Distinguished Professor of Management and the Blocker Chair in Business in Mays Business School at Texas A&M University. After receiving his PhD from the University of Houston in 1978, Dr. Griffin joined the faculty at the University of Missouri for three years before moving to Texas A&M in 1981. His research on task design and dysfunctional work behavior has appeared in the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and other outlets. He also served as Editor of the Journal of Management. Ricky has been Program Chair and Division Chair of the Organizational Behavior Division and Program…    

Preface (with Acknowledgments and About the Authors)
Introducing The Contemporary Business World
Understanding the Canadian Business System
Setting Up Business in Canada
Conducting Business Ethically and Responsibly
Understanding International Business
The Business of Managing
Managing the Business Firm
Organizing the Business Firm
Running the Small Business
Understanding People in Organizations
Motivating, Satisfying, and Leading Employees
Managing Human Resources and Labour Relations
Managing Operations and Information
Producing Goods and Services
Understanding Accounting and Information Systems
Managing Marketing
Understanding Marketing Processes and Consumer Behaviour
Developing and Promoting Goods and Services
Pricing and Distributing Goods and Services
Managing Financial Issues
Money, Banking, and Securities Markets
Financial Decisions and Risk Management
Notes, Sources, and Credits
Company, Name, and Product Index
Subject Index