Changing the Game How Video Games Are Transforming the Future of Business
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Description: Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Gamereveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities--and avoid the pitfallsUse gaming to recruit and develop better employeesLearn practical lessons fromAmerica’s Armyand other innovative case studiesChannel the passion of your user communitiesHelp your customers improve your products and services--and have fun doing itWhat gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $23.99
Copyright year: 2008
Publisher: Pearson Education, Limited
Publication date: 10/7/2008
Size: 5.75" wide x 8.75" long x 0.75" tall