Managing Customers As Investments The Strategic Value of Customers in the Long Run (paperback)

Name: Managing Customers As Investments The Strategic Value of Customers in the Long Run (paperback)
Price: 5.5 USD
Availability: InStock
ISBN: 9780132161619

ISBN-10: 0132161613

ISBN-13: 9780132161619

Edition: 2005

Authors: Sunil Gupta, Donald Lehmann

List price: $41.99

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Description:

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your Customers as Investmentshas the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Book details

List price: $41.99
Copyright year: 2005
Publisher: FT Press
Publication date: 1/19/2005
Binding: Paperback
Pages: 224
Size: 3.94" wide x 3.94" long x 3.94" tall
Weight: 0.638
Language: English