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ISBN-10: 0132147556

ISBN-13: 9780132147552

Edition: 6th 2011 (Revised)

Authors: Judy Strauss, Raymond Frost

List price: $160.20
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For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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Book details

List price: $160.20
Edition: 6th
Copyright year: 2011
Publisher: Routledge
Publication date: 9/20/2011
Binding: Paperback
Pages: 448
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 1.496
Language: English