Electronic Commerce 2012 Managerial and Social Networks Perspectives
Edition: 7th 2012 (Revised)
List price: $255.80
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Description: Explore the many aspects of electronic commerce through a managerial perspective.Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks all from a managerial perspective.To keep pace with today's ever-changing technology, the seventh edition has been streamlined removing material that's no longer relevant, while still providing information on the hottest topics in the field.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $255.80
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 10/4/2011
Size: 8.75" wide x 11.00" long x 1.25" tall
Senior Lecturer, University of Stirling.
|Overview of Electronic Commerce|
|E-Commerce: Mechanisms, Infrastructure, and Tools|
|Retailing in Electronic Commerce: Products and Services|
|Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce|
|Mobile Commerce and Ubiquitous Computing|
|Marketing and Advertising in E-Commerce|
|E-Commerce Security and Fraud Protection|
|Electronic Commerce Payment Systems|
|Order Fulfillment along the Supply Chain|
|EC Strategy, Globalization, and SMEs|
|Implementing EC Systems: From Justification to Successful Performance|
|E-commerce: Regulatory, Ethical, and Social Environments|
|Launching a Successful Online Business and EC Projects|