Advertising Research Theory and Practice
Edition: 2nd 2012 (Revised)
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Description: 'Advertising Research' provides students with the knowledge and skills they need to be successful advertising professionals in the advertising business.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $107.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 5/13/2011
Size: 7.10" wide x 9.20" long x 1.60" tall
|The Nature and Process of Research|
|Sources of Information|
|Collecting Qualitative Insights|
|Analysis of Qualitative Data|
|Data Collection through Observation: Human and Automated|
|Data Collection through Observation: Biometrics|
|Quantitative Data Analysis: Descriptive Statistics|
|Quantitative Data Analysis: Inferential Statistics|
|Concept and Benefit Testing|
|Post-Production Advertising Testing and Optimization|