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How to Make Money with Social Media An Insider's Guide on Using New and Emerging Media to Grow Your Business

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ISBN-10: 0132100568

ISBN-13: 9780132100564

Edition: 2011

Authors: Jamie Turner, Reshma Shah

List price: $24.99
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Description:

Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
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Book details

List price: $24.99
Copyright year: 2011
Publisher: FT Press
Publication date: 9/20/2010
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.188
Language: English

Acknowledgments
About the Authors
Introduction
The Social Media Landscape
What Social Media Isn't
The Evolution of Marketing
How to Think About Social Media
The Language of Social Media
How to Set Yourself Up for Social Media Success
Laying the Groundwork for Success
Why Your First Social Media Campaign Didn't Work
Managing the Conversation
Creating Circular Momentum
Social Media Platforms
Social Media Is More Than Just YouTube, Linkedln, Facebook, and Twitter
How to Use Networking Platforms to Help You Grow Your Sales and Revenue
How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
How to Use Sharing Platforms to Help You Grow Your Sales and Revenue
Mobile Media, Augmented Reality, and Widgets, Oh My!
Social Media Integration
How to Integrate Social Media into Your Marketing Plan
How to Conduct a Competitive Assessment
Conducting an Internal Situation Analysis
Understanding the Customer Thought Processes
Establishing Your Major Objectives and Key Strategies
Aligning your Social Media Strategy with Your Brand Essence
How to Measure Social Media
How to Measure a Social Media Campaign
Step 1: Measuring the Quantitative Data
Step 2: Measuring the Quantitative Data
Step 3: Measuring the Only Really Important Thing-Your Return on Investment
Conclusion
Social Media Guidelines for Corporations
59 Things You Need to Do on Your Way to a Successful Social Media Campaign
Index