Basic Marketing Research Using Microsoft Excel Data Analysis

Name: Basic Marketing Research Using Microsoft Excel Data Analysis
Price: 7.53 USD
Availability: InStock
ISBN: 9780132059589

ISBN-10: 0132059584

ISBN-13: 9780132059589

Edition: 2nd 2008

Authors: Alvin C. Burns, Ronald F. Bush

List price: $164.33

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Description:

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analystreg;) designed specifically to use the power of Excel for marketing research applications.nbsp; XL Data Analyst reg; also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format.nbsp; All marketing research concepts are presented nbsp;simply and intuitively.nbsp; KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing,…

Book details

List price: $164.33
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 12/13/2007
Binding: Paperback
Pages: 544
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.090
Language: English




Introducing Marketing Research



Understanding the Marketing Research Industry



Steps in the Marketing Research Process Including Defining the Problem and Research Objectives



Research Design



Accessing Secondary Data and Online Information Databases



Standardized Information Sources



Deciding on Your Survey Data Collection Method



Using Measurement Scales in Your Survey



Designing Your Questionnaire



Determining Sample Size and the Sampling Method



Collecting Data and Summarizing What You Found in Your Sample



Generalizing Your Sample Findings to the Population



Comparing to Find Differences in Your Data



Determining Relationships Among Your Variables



Preparing and Presenting the Research Results


Endnotes


Credits


Name Index


Subject Index