Six SIGMA for Marketing Processes An Overview for Marketing Executives, Leaders, and Managers

Name: Six SIGMA for Marketing Processes An Overview for Marketing Executives, Leaders, and Managers
Price: 6.38 USD
Availability: InStock
ISBN: 9780131990081

ISBN-10: 013199008X

ISBN-13: 9780131990081

Edition: 2006

Authors: Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

List price: $39.99

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This book is part of an exciting new set of books called the Six Sigma for Growth Series. The development of Marketing for Six Sigma is an emerging set of tools, methods and best practices that enable marketing professionals to improve their performance. This book will guide the reader to structure a "lean" work flow for completing the right marketing tasks using the right tools, methods and best practices - at the right time. It is all about "lean", Six Sigma enabled marketing. Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers - this book will help take marketing professionals into the same kind of Six Sigma…

Book details

List price: $39.99
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 2/17/2006
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.034
Language: English



Preface


Acknowledgments


About the Authors



Introduction to Six Sigma for Marketing Processes



Measuring Marketing Performance and Risk Accrual Using Scorecards



Six Sigma-Enabled Project Management in Marketing Processes



Six Sigma in the Strategic Marketing Process



Six Sigma in the Tactical Marketing Process



Six Sigma in the Operational Marketing Process



Quick Review of Traditional DMAIC



Future Trends in Six Sigma and Marketing Processes


Glossary


Index