Casino Management: a Strategic Approach

Name: Casino Management: a Strategic Approach
Price: 72.12 USD
Availability: InStock
ISBN: 9780131926721

ISBN-10: 0131926721

ISBN-13: 9780131926721

Edition: 2008

Authors: Kathryn Hashimoto

List price: $99.99

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Description:

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. nbsp;Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.Brings the casino industry into…

Book details

List price: $99.99
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 12/28/2007
Binding: Hardcover
Pages: 432
Size: 6.75" wide x 9.25" long x 0.75" tall
Weight: 1.782
Language: English



Table of Contents nbsp;



Introducation



Introduction nbsp;



External Environments



Economic Environments



Social Environments



Culture and Technology



Casino Management and Politics



Legal Environment nbsp;



External Environemntal Influences



Consumer Behavior



Competition nbsp;



Internal Control



Games & Statistics



Product: Organization



Pricing: Revenue Control



Pricing: Comps and Credit



Place



Promotions nbsp;



Future



Future of Gamin