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Break from the Pack How to Compete in a Copycat Economy

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ISBN-10: 0131888633

ISBN-13: 9780131888630

Edition: 2007

Authors: Oren Harari

List price: $32.99
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Description:

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in todays Copycat Economy, companies must break from the pack. This book will show how.nbsp;Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors cant follow.nbsp;Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry.nbsp;Harari reveals new ways to takenbsp;customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas ofnbsp;a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transformingnbsp;leadership behavior to lead the charge -- and leave competitors in the dust.
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Book details

List price: $32.99
Copyright year: 2007
Publisher: FT Press
Publication date: 8/24/2006
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Oren Harari, Ph.D., is a professor of management at the McLaren Graduate School of Business, University of San Francisco. A prominent author, speaker, and consultant, he is the author or coauthor of six previous books and has contributed to Harvard Business Review and numerous other professional publications.

Prologue
Resisting the Pull of the Pack
Welcome to Commodity Hell: The Perils of the Copycat Economy
How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack
The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention
Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy
How to Break from the Pack
Dominate or Leave
Put the Pieces Together for a Higher Cause
Build a Defiant Pipeline
Take Your Customer to an Impossible Place
Take Innovation Underground
Consolidate for Cool
How You Can Lead the Pack
You, the Leader of the Pack: A 12-Step Recovery Program
Epilogue
Index